Privacy policy – StyleCircle
Optional usage analytics
With your optional consent, StyleCircle uses Google Analytics for Firebase, provided by Google Ireland Limited, to understand which app areas are used and how long sessions last. Google processes usage events, a pseudonymous app-installation identifier, and technical device and app data. When analytics is enabled, Firebase may also collect purchase and subscription events with the product ID, product name and price. Google may infer an approximate region from the internet connection. We do not send photos, clothing descriptions, profile text, account identifiers or GPS coordinates to Analytics. Advertising ID collection, ad personalization and advertising-data consent are disabled in the app. Data may also be processed outside the EU. The app works without consent. You can switch analytics off in the app settings at any time for future use; this does not automatically delete all previously submitted data. Optional usage analytics is based on your consent (Article 6(1)(a) GDPR; Section 25(1) of the German TDDDG for storing or accessing information on your device). User-level and event-level data retention in Google Analytics is set to two months each. New activity does not extend retention of the user identifier. Google deletes expired data in its monthly deletion process; this setting does not apply to most aggregated standard reports. Switching analytics off stops further collection and resets locally stored Analytics data and the installation identifier. It does not automatically delete all data already sent to Google. For privacy requests, contact kontakt@venium-media.de.
1. Controller
Venium Media Owner: Alfred Adam Rappenstraße 7 73525 Schwäbisch Gmünd Germany Email: kontakt@venium-media.de
2. About this privacy policy
This privacy policy describes how personal data is processed when you use the StyleCircle app. Personal data is information relating to an identified or identifiable person.
3. Account and profile
When you register and maintain your profile, we process your email address, user identifier, username, first and last name, profile description, selected gender, and account creation and modification times. Your email address, first and last name, and internal settings remain in your private account area. Your username, profile description, profile picture and style images you choose to publish may be visible in public profiles and the style feed. This processing is necessary for registration, sign-in, account management and providing the app (Article 6(1)(b) GDPR). Security and abuse prevention measures are based on our legitimate interest in operating a secure and economically viable service (Article 6(1)(f) GDPR).
4. Wardrobe, photos and labels
When you add an item of clothing, we process its photo, any optional label photo, your description and information identified from them, such as clothing type, color, brand, pattern, material, and style, weather, season and occasion tags. Images and thumbnails are stored in association with your account. We process this data to provide your digital wardrobe and the AI analysis you request (Article 6(1)(b) GDPR). Only upload images you have the necessary rights to use, and avoid unnecessary personal information on labels.
5. Outfit generation, preferences and AI images
For outfit suggestions, we process clothing data, current weather conditions, occasion, styling preferences, selected gender and your ratings of previous suggestions. Likes and dislikes are combined into a preference profile to improve future suggestions. When you explicitly request a full-body preview, a reduced-size copy of your private full-body photo and images of the selected clothing are sent to our AI provider. The result is stored in your protected account area. AI results may be inaccurate. We do not make solely automated decisions that produce legal or similarly significant effects. The legal basis is the app service you request (Article 6(1)(b) GDPR).
5a. Personal style advice and look previews
For style advice you initiate, we process your goals, information and clothing descriptions. If you request a photo assessment, the selected photo is sent to OpenAI through our advice service after your confirmation. You can correct the assessment or deselect points before they are included in the advice. A look preview sends the photo and the selected look descriptions after separate confirmation. Results, including preview images, remain accessible on our server until the 24-hour session expires and are then deleted through regular cleanup. Technical session and usage records are used to check allowances and prevent repeated requests. Session records become due for deletion 30 days after the session ends; usage counters become due for deletion 90 days after their allowance period ends. Cleanup runs hourly in bounded batches; backlogs or technical failures may delay completion. After account deletion, a minimal technical blocking marker remains for 30 days until cleanup to prevent delayed processing. It contains no photos or advice text. Using the save feature explicitly stores a copy of your base photo or look on this phone, associated with your account. These copies are not synchronized to other devices. You can delete them individually; clearing app data or uninstalling the app also removes them. Locally saved copies do not prevent data from being transmitted when you request AI processing. OpenAI also applies its own retention rules. Content may normally be retained in abuse monitoring logs for up to 30 days, and longer in exceptional cases for legal or security reasons. Deletion from our service does not mean immediate deletion by the provider. Style advice is provided as the app service you request (Article 6(1)(b) GDPR). Optional photo processing is based on your consent (Article 6(1)(a) GDPR), which you can withdraw for the future. Security records support our legitimate interest in preventing abuse (Article 6(1)(f) GDPR).
6. Location and current weather
On Android, StyleCircle uses only your approximate location for weather-based outfit suggestions. Coordinates are rounded to two decimal places and sent to a protected Google Firebase Cloud Function, together with authentication and app security checks. This function requests current weather data from MET Norway. Your device IP address is therefore not sent directly to MET Norway. MET Norway may process the transmitted coordinates in its API access logs. Weather data is cached temporarily; your location is not stored permanently in your StyleCircle account. You can deny or revoke location permission in your device settings, in which case this feature will be unavailable or limited. Processing is necessary for the feature you request (Article 6(1)(b) GDPR).
7. Public content and shop links
A style image and your public profile are shown to other people only if you choose to publish the style in the gallery or public feed. Other people may view public content until it is deleted. Outfit suggestions may include links to external shops. You leave StyleCircle only when you open a link, and the shop then processes data under its own privacy policy. We currently use ordinary search links. Paid affiliate links will be labeled as such if introduced.
8. Service providers and recipients
We use the following providers to deliver the app: • Google Firebase for authentication, database storage, image storage, cloud functions and app security checks; • Google Analytics for Firebase for optional usage analytics, as described above; • OpenAI for clothing and label image analysis, text outfit suggestions, generated outfit images, photo assessments, personal style advice and look previews that you request; • MET Norway for current weather data based on rounded coordinates; • Google Play if you install the app or purchase paid services through Google Play. Providers receive data insofar as required for their tasks. For processing outside the European Economic Area, we use the safeguards provided by law, including adequacy decisions or EU standard contractual clauses where required.
9. Storage and deletion
We generally retain account data, wardrobe contents, outfit drafts, saved outfits, feedback and images while your account exists or the relevant feature requires them. You can delete individual content in the app. Using Delete account deletes the Firebase account and associated StyleCircle data, including private photos, clothing images, outfit data and public style entries. The specific retention periods for style advice and usage analytics described above also apply. Statutory retention obligations and data necessary to establish or defend legal claims may require longer retention.
10. Security
We use measures including Firebase Authentication, access-restricted database and storage rules, App Check and per-user limits on AI requests. However, no data transmission or storage can be guaranteed to be entirely risk-free.
11. Your rights
Subject to the applicable legal requirements, you have rights of access, rectification, erasure, restriction of processing, data portability and objection. You can withdraw consent at any time for the future. You may also lodge a complaint with a data protection supervisory authority. Please use the contact details above for requests.
12. Adults only and policy updates
StyleCircle is intended exclusively for adults. Registration and use are permitted only from the age of 18. We do not store your date of birth, only your confirmation that you meet the minimum age and the time of that confirmation. We update this policy when features, providers or legal requirements change. The current version is always accessible in the app.
Additional information about this website and reports
Website hosting
This website is hosted by ALL-INKL.COM – Neue Medien Münnich, owner René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany. Technical access data may include your IP address, date and time, requested file, transferred data volume, referring URL, browser type and operating system. Processing is necessary to deliver the website, identify faults and prevent abuse. The legal basis is Article 6(1)(f) GDPR, based on our legitimate interest in secure and reliable operation. Logs are retained only as long as required for operation, security and legal obligations. This website does not use analytics, advertising or social-media tracking services, marketing cookies or externally loaded fonts. Optional usage analytics described above applies to the app.
Contacting us
If you contact us by email or phone, we process your contact details and message to handle your request. Depending on the request, the legal basis is Article 6(1)(b) GDPR for pre-contractual or contractual communication, or Article 6(1)(f) GDPR for other enquiries. Account-deletion requests require sufficient information to identify the account securely. We delete correspondence when the request is resolved, unless legal retention duties or legitimate evidentiary interests require longer retention. ALL-INKL.COM also provides the technical email infrastructure.
Reports and blocked profiles
If you report an AI result, public style or public profile in the app, we process your user identifier, reason, optional description and a reference to the reported content or user. We use this information to investigate reports, prevent abuse and enforce our rules. Blocked profiles are stored with your account so their content can be hidden from your feed. The legal basis is Article 6(1)(f) GDPR. Reports and blocks are retained for as long as your account or the relevant purpose requires them; legal obligations and necessary evidence may justify longer retention.